Click a model name on a segment card on the Benchmark home page, or type a model name into the search bar, to open its comparison page. Competing models from the same segment are shown automatically. So the price scale isn’t stretched in segments that include ultra-luxury cars, the initial set leaves out models priced three or more times apart and picks those closest in price.
Use the “+ Add Model” button to bring in models from other segments — handy when you want to compare, say, a compact SUV with a mid-size SUV. Remove models you don't need with the “×” button.
A chart that stacks each model's grades vertically by price. Placing models side by side shows at a glance which grades compete at the same price point.
Colors indicate the powertrain: orange = gasoline (ICE), green = hybrid (HV/e-POWER), purple = plug-in hybrid (PHEV), blue = battery electric (EV). The width of each band shows how much the price can rise with factory options.
How to use it: Product planners look at price-range overlap. If your upper grade sits at the same price as a rival's base grade, the key question is whether your equipment advantage justifies it.
Compare 31 items across four categories: dimensions & weight, performance & efficiency, powertrain, and chassis. Data is based on manufacturers' official specification tables.
How to use it: Differences in length and width reflect packaging philosophy — models kept under 1,800mm wide are designed with Japan's narrow roads in mind. Curb weight can hint at the platform generation.
Shows the availability of 41 equipment items for each grade in five states: ● = standard, ○ = factory option (MOP), ▲ = dealer option (DOP), ◆ = package option, — = not available.
ADAS (advanced driver assistance) items carry a ★ rating for function level: ★☆☆ = basic (warning only), ★★☆ = intermediate (with control intervention), ★★★ = advanced (automated control). Two cars that both list “lane keeping assist” can differ greatly — a departure warning versus true lane centering.
How to use it: Use the grade selector to line up the grades you want to compare — for example, mid-range grades around ¥3 million — so the comparison matches what real buyers are weighing.
Converts equipment differences into money to calculate an “equipment-adjusted price”, revealing the real price gap once equipment is taken into account.
Method: the median option price of each item among the compared models is treated as its market price, and that value is subtracted when a car has the item as standard. This lets you compare a cheap but sparsely equipped car fairly with a pricier, fully loaded one.
How to use it: A model marked “better value” offers more equipment for the money. Differences in function level are not reflected, so read it together with the ★ ratings.
Shows, side by side with competitors, what owners, active shoppers and people who passed said when answering on the compare pages or a model's Voice page. These are tallies of real answers, not summaries written by the operator. Figures for models or groups with fewer than 5 respondents are not shown.
How to use it: For marketers, the weaknesses commonly cited for your own model are points to address proactively in communications. Rivals' strengths are hints for what your next model should improve.
Spec and price data come from manufacturers' official specification and grade pages. Some equipment data include estimates based on official information.
The “Data Sources” section at the bottom of each comparison page lists the source and retrieval date for each model. Always check the manufacturer's official site for the latest, most accurate information.
The “Export Excel” button at the top of a comparison page downloads the comparison on screen — prices, specs, equipment and sources — as an Excel file for internal documents or reports.
Share buttons for URL, X (Twitter), LINE and Facebook are also available. The comparison URL can be shared as is to reproduce the same view.