SEGMENT·SCOPE
← For product planners

This is a sample. All figures are made up.

Not a real call or real responses. It uses the same components as the real results screen.

VOICE · RESULTS (SAMPLE)

Your next mid-size SUV: hybrid or plug-in hybrid?

This is the results screen organizers see through their secret management link. Free-text answers appear here with email addresses, URLs and phone numbers replaced by ***. Even when results are public, the public page shows aggregated figures only. Anonymity & Data →

At a glance

Responses

148

Want score (mean)

3.53/ 5

Would place a deposit

18%26 people

Most chosen price band

¥4–4.5M (about $27,000–30,000)

32% · 48 people

Who responded

How many responses came from each status and demographic group.

Where do you stand on cars in the same class and use as this idea?

n=148
  • Current owner31 (21%)
  • Previous owner18 (12%)
  • Currently shopping52 (35%)
  • Considered but passed27 (18%)
  • Just interested20 (14%)

Age group

n=148
  • TeensHidden
  • 20s21 (14%)
  • 30s40 (27%)
  • 40s46 (31%)
  • 50s24 (16%)
  • 60 or older8 (5%)
  • Prefer not to sayHidden

Brand of your current car

n=148
  • Toyota48 (32%)
  • Honda25 (17%)
  • Mazda23 (16%)
  • Subaru15 (10%)
  • Another brand24 (16%)
  • I don't have a carHidden
  • Prefer not to sayHidden

The lock marks groups whose counts are hidden because too few people are in them.

Summary

How much would you want this car?

n=148 · Mean 3.53

  • 17% (10)
  • 213% (19)
  • 325% (37)
  • 431% (46)
  • 524% (36)

What price range would you pay?

n=148

  • ¥3.5–4M (about $23,000–27,000)23% (34)
  • ¥4–4.5M (about $27,000–30,000)32% (48)
  • ¥4.5–5M (about $30,000–33,000)23% (34)
  • ¥5M or more (about $33,000+)10% (15)
  • None of these (wouldn't buy)11% (17)

Which best describes your purchase intent?

n=148

  • Interested31% (46)
  • Would like a test drive36% (54)
  • Would place a refundable deposit18% (26)
  • None of these15% (22)

Where do you stand on cars in the same class and use as this idea?

n=148

  • Current owner21% (31)
  • Previous owner12% (18)
  • Currently shopping35% (52)
  • Considered but passed18% (27)
  • Just interested14% (20)

Age group

n=148

  • TeensHidden
  • 20s14% (21)
  • 30s27% (40)
  • 40s31% (46)
  • 50s16% (24)
  • 60 or older5% (8)
  • Prefer not to sayHidden

Hidden: too few respondents

Brand of your current car

n=148

  • Toyota32% (48)
  • Honda17% (25)
  • Mazda16% (23)
  • Subaru10% (15)
  • Another brand16% (24)
  • I don't have a carHidden
  • Prefer not to sayHidden

Hidden: too few respondents

If you chose a mid-size SUV next, would you want a hybrid or a plug-in hybrid?

n=148

  • Hybrid (HV)43% (63)
  • Plug-in hybrid (PHEV)32% (48)
  • Either is fine14% (20)
  • Not sure yet11% (17)

If the plug-in cost ¥500,000 (about $3,300) more than the hybrid, which would you choose?

n=148

  • I'd choose the hybrid57% (84)
  • I'd still choose the plug-in24% (35)
  • Can't decide20% (29)

Breakdown by status and demographics

GroupPeople12345
Current owner312 (6%)3 (10%)7 (23%)10 (32%)9 (29%)
Previous owner182 (11%)3 (17%)5 (28%)5 (28%)3 (17%)
Currently shopping521 (2%)3 (6%)10 (19%)20 (38%)18 (35%)
Considered but passed273 (11%)6 (22%)8 (30%)6 (22%)4 (15%)
Just interested202 (10%)4 (20%)7 (35%)5 (25%)2 (10%)

Groups with fewer than 5 respondents are hidden. When needed, the next smallest group is hidden too, so a small group can't be worked out by subtraction. Why: Anonymity & Data →

Respondent status is self-reported.

Free-text answers

Email addresses, URLs and phone numbers are replaced with ***. The order of answers and their link to other answers are not shown.

Tell us why. (8)

  • I can't charge at home, so I'd never get the benefit of a plug-in. A hybrid is enough.
  • I drive under 30 km on weekdays. If I could commute on electricity alone, I'd pay ¥500,000 more for a plug-in.
  • I looked at a plug-in for my last car, but didn't think the fuel savings would cover the price gap, so I passed.
  • Being able to power my home in a disaster is the main reason. I'd decide on the price after subsidies.
  • If the battery makes the cargo area smaller, I'd go hybrid. Fitting camping gear comes first.
  • I wrote up my comparison at ***. My conclusion: hybrid.
  • I'm worried I can't predict the trade-in value. Knowing used plug-in prices would help me decide.
  • I live in an apartment with no charger. Once charging is available, I'd want a plug-in.