VOICE
Anonymity & DataVoice is where we collect the voices of people who choose cars and share them across brand lines. It surfaces what spec sheets can't — why people chose a car, and why they didn't — tallied and published by respondent status.
Posting a call needs no sign-in and no name, so not even the operator has a record of who posted it. Respondents' emails are never shared with organizers or any other company.
Anyone — company or individual — can post a call without revealing who they are. See how organizer anonymity works → Anonymity & Data →
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For each model on sale, we collect the voices of owners, shoppers, people who considered it but passed, and more. Which features clinched a purchase, why people walked away, which features were missing and what they chose instead are hard for any automaker to see. You can respond on each model's Voice page or from the Benchmark compare pages (price, spec and equipment comparison); voices from either place are tallied together and shown on both.
We publish ideas for new cars that don't exist yet and gather reactions such as “would you want it?” and “what would you pay?”. Anyone — company or individual — can apply anonymously without signing in, and calls go live after the operator approves them. The operator only reviews for compliance with the terms and does not evaluate or advise on the ideas themselves.
At the start of a response, you choose how you relate to the model from the five options below. The questions differ by status, and results are shown separately for each.
You own this model now.
We ask what clinched the purchase (up to 3 features), what you like, what you don't, and which models you compared.
You owned this model before.
Same questions as for owners.
You're shopping for a car now.
We ask which models you're comparing, which features matter most (up to 3) and what you're unsure about.
You seriously considered it but didn't buy.
We ask why you passed, which features were missing (up to 3) and what you chose instead.
You're not buying but you're interested.
We ask which features you'd want or what should be improved.
Responses are tallied as one dataset and shown on both the model's Voice page and the Benchmark compare pages. Your name, email and Google account details are never shown or shared. Figures for models or groups with fewer than 5 respondents are not displayed. Free-text answers are published with email addresses, URLs and phone numbers masked, and are never linked to when you answered or to your other answers. Questions about yourself are optional and are not used in the published figures.
Voice uses the same model list as Benchmark. Choose a model to open its Voice page.