BMW 7 Series vs Competitors | Price, Specs & Equipment

BMW

7 Series

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Mercedes-Benz

EQS

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Lotus

Emeya

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Porsche

Taycan

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Audi

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Toyota

Century Sedan

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A traditional category including the Crown, Prius and Civic. Though squeezed by SUVs, sedans still excel in quietness and stability. Among imports, the 3 Series and C-Class are the benchmarks; ultra-luxury sedans are covered too.

Price (¥10K)

BMW

7 Series

Mercedes-Benz

EQS

Lotus

Emeya

Porsche

Taycan

Audi

Toyota

Century Sedan

1100

1200

1300

1400

1500

1600

1700

1800

1900

2000

2100

2200

2300

2400

2500

2600

2700

2800

2900

3000

3100

3200

3300

ICE

e-POWER

PHEV

FCEV

Band = option price range

Specifications

BMW

7 Series

Mercedes-Benz

EQS

Lotus

Emeya

Porsche

Taycan

Audi

Toyota

Century Sedan

Dimensions & Weight

Overall Length (mm)

5390

5225

5139

4963–4975

5190–5320

5335

Overall Width (mm)

1950

1925

2005

1965–2000

1945

1930

Overall Height (mm)

1545

1520

1459–1464

1380–1410

1460–1485

1505

Wheelbase (mm)

3215

3210

3069

2900

3000–3130

3090

↓Min. Turning Radius (m)

5.7–6.2

5.3–5.5

—

5.5–6

5.3–6

5.9

↓Curb Weight (kg)

2120–2760

2500–2720

—

2110–2330

2030–2410

2370

↓Gross Weight (kg)

2395–3035

2775–2995

—

2330–2550

2305–2685

2645

Cargo Volume (L)

500–540

610–620

509

366–407

390–505

484

Performance & Efficiency

Fuel Economy (WLTC) (km/L)

12.8–14.7

—

8–10.6

11.2

Fuel Economy (JC08) (km/L)

16–17.7

—

EV Range (km)

—

↓0–100 km/h (s)

—

Top Speed (km/h)

—

Powertrain

Displacement (cc)

2992–2997

—

2994–3996

4968

Max Power (kW)

210–280

—

250–420

280

Max Torque (N·m)

520–1015

568–1020

710–985

410–1340

500–800

510

Front Motor (kW)

13–485

560

450–675

440–760

100

165

Rear Motor (kW)

335

265

—

300–320

—

Battery (kWh)

106

—

102

89–105

—

Fuel Tank (L)

—

64–82

Fuel Type

Diesel / Premium gasoline

—

Premium gasoline

Drivetrain & Suspension

Drive System

RR / 4WD / FR

RR / 4WD

4WD

RR / 4WD

4WD

Transmission

- / 8AT

2AT

8AT

CVT

Front Suspension

—

Rear Suspension

—

Front Brake

—

Rear Brake

—

Tire Size

255/45R20 / 255/40R21

255/45R20 / 275/40R21

255/45R20 / 265/40R21

225/55R19 / 265/35R21 / 245/45R20

255/45R19 / 265/35R21 / 265/40R20

225/55R18

Wheel Size

20-inch / 21-inch

19-inch / 21-inch / 20-inch

18-inch

Seating (seats)

2–4

Ground Clearance (mm)

136–147

140

146

126–148

120

135

● Best value per row (numeric only) | ↓ Lower is better | Underlined = varies by grade (shown as min–max or all values)

Show user voice countsHow many owners chose each feature as a clincher, how many who passed said it was missing, and how many shoppers said it matters (shown from 5 people).

Equipment

BMW

7 Series

Mercedes-Benz

EQS

Lotus

Emeya

Porsche

Taycan

Audi

Toyota

Century Sedan

Exterior

LED Headlights

● STD

LED Fog Lights

—

Roof Rails

—

Power Liftgate

—

Hands-Free Power Liftgate

—

Interior

Panoramic Roof

● STD

Head-Up Display

—

● STD

—

Digital Rearview Mirror

—

● STD

—

Ambient Lighting

—

● STD

—

Premium Interior Package

—

● STD

—

Seating

Leather Seats

● STD

Power Driver Seat

● STD

Heated Front Seats

● STD

Ventilated Front Seats

—

● STD

—

Memory Seat

● STD

Zero-Gravity Seat

—

● STD

—

Safety

Adaptive Cruise Control

● STD

Lane Keeping Assist

● STD

Blind Spot Monitoring

● STD

360° Surround View Camera

● STD

Traffic Sign Recognition

● STD

Driver Attention Alert

—

● STD

—

Remote Parking

—

● STD

—

Rear Cross Traffic Alert

● STD

Comfort

Wireless Charging

● STD

Electronic Parking Brake

● STD

Auto Brake Hold

● STD

Heated Steering Wheel

● STD

Rear A/C Vents

—

Audio / Nav / Connectivity

Premium Audio System

● STD

Display Audio (9"+)

● STD

Connected Services

○ MOP

Apple CarPlay / Android Auto

● STD

ETC 2.0

● STD

Storage & Utility

USB-C Fast Charging

● STD

Cargo Area LED

—

Tonneau Cover

—

Vehicle-to-Home Power

● STD

Tires & Wheels

Alloy Wheels

● STD

18"+ Wheels

● STD

Full-Size Spare Tire

—

● STDStandard

○ MOPFactory Option (MOP)

▲ DOPDealer Option (DOP)

◆ PKGPackage Option

—Not Available

★★★Function Level (ADAS: ★=Basic ★★=Mid ★★★=Advanced)

Equipment-Adjusted Price

⚠ Equipment data is estimated from official manufacturer publications. Functional levels may differ between brands even for identically-named features.

BMW

7 Series

Mercedes-Benz

EQS

Lotus

Emeya

Porsche

Taycan

Audi

Toyota

Century Sedan

Base Price

¥16,660,000

¥23,950,000

¥18,230,000

¥19,990,000

¥15,980,000

¥23,000,000

Standard Equipment Value

—

Adjusted Price

¥16,660,000

¥23,950,000

¥18,230,000

¥19,990,000

¥15,980,000

¥23,000,000

Effective Price Difference

* Equipment market value is estimated from the median MOP/DOP option prices across compared models.

7 Series

Benchmark (0%)

EQS

+43.8% overpriced

Emeya

+9.4% overpriced

Taycan

+20.0% overpriced

−4.1% better value

Century Sedan

+38.1% overpriced

Segment-Exclusive Features

No segment-exclusive features found.

* Data aggregated from official manufacturer publications. Equipment market prices are estimated from the median of published MOP/DOP option prices. Verify with official manufacturer sources.

User voices

BMW

7 Series

Mercedes-Benz

EQS

Lotus

Emeya

Porsche

Taycan

Audi

Toyota

Century Sedan

Responses by status

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What clinched it for owners

Why people passed

Missing features

Most compared with

How the price feels

What people said (excerpts)

Share your voice on this car

Same figures as each model's Voice page (including voices sent from Benchmark). Respondent status is self-reported. Groups of fewer than 5 are hidden. Free text is excerpted with contact details masked.

Data Sources

Model	Spec Source	Equipment Source	Price Source	Retrieved	Notes
BMW 7 Series	Kakaku.com car catalog (data by JATO Dynamics)	Estimated (equipment set of similarly priced models in the segment)	Kakaku.com car catalog (new-car prices, rounded to ¥10,000)	2026-10-22	Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.
Mercedes-Benz EQS	Kakaku.com car catalog (data by JATO Dynamics)	Estimated (equipment set of similarly priced models in the segment)	Kakaku.com car catalog (new-car prices, rounded to ¥10,000)	2026-10-22	Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.
Lotus Emeya	Kakaku.com car catalog (data by JATO Dynamics)	Estimated (equipment set of similarly priced models in the segment)	Kakaku.com car catalog (new-car prices, rounded to ¥10,000)	2026-10-22	Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.
Porsche Taycan	Kakaku.com car catalog (data by JATO Dynamics)	Estimated (equipment set of similarly priced models in the segment)	Kakaku.com car catalog (new-car prices, rounded to ¥10,000)	2026-10-22	Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.
Audi A8	Kakaku.com car catalog (data by JATO Dynamics)	Estimated (equipment set of similarly priced models in the segment)	Kakaku.com car catalog (new-car prices, rounded to ¥10,000)	2026-10-22	Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.
Toyota Century Sedan	Kakaku.com car catalog (data by JATO Dynamics)	Estimated (equipment set of similarly priced models in the segment)	Kakaku.com car catalog (new-car prices, rounded to ¥10,000)	2026-10-22	Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.

* Data on this site is based on information obtained from official manufacturer websites and may include some estimates. Please check each manufacturer's official site for the latest accurate information. Equipment "estimates" are reference values based on typical equipment trends for models in the same segment.

BMW 7 Series — Competitive Compare

Price Spectrum

Key Specifications (31 items)

Equipment Matrix

Competitive Intelligence

User voices