SEGMENT·SCOPE

Audi A8 — Competitive Compare

Data updated:

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A traditional category including the Crown, Prius and Civic. Though squeezed by SUVs, sedans still excel in quietness and stability. Among imports, the 3 Series and C-Class are the benchmarks; ultra-luxury sedans are covered too.

Price (¥10K)
A
Audi
A8
L
Lexus
LS
All grades: 500h
L
Lotus
Emeya
Mercedes-Benz EQS
Mercedes-Benz
EQS
BMW 7 Series
BMW
7 Series
BMW 5 Series
BMW
5 Series
700
800
900
1000
1100
1200
1300
1400
1500
1600
1700
1800
1900
2000
2100
2200
2300
2400
2500
2600
ICE
HV
e-POWER
PHEV
EV
FCEV
Band = option price range
Specifications
Audi
A8
Lexus
LS
Lotus
Emeya
Mercedes-Benz
EQS
BMW
7 Series
BMW
5 Series
Dimensions & Weight
Overall Length (mm)
5190–5320
5240
5139
5225
5390
5060–5175
Overall Width (mm)
1945
1900
2005
1925
1950
1900–1970
Overall Height (mm)
1460–1485
1450
1459–1464
1520
1545
1510–1520
Wheelbase (mm)
3000–3130
3130
3069
3210
3215
2995–3105
↓Min. Turning Radius (m)
5.3–6
5.6
—
5.3–5.5
5.7–6.2
5.7–5.9
↓Curb Weight (kg)
2030–2410
2230–2290
—
2500–2720
2120–2760
1760–2400
↓Gross Weight (kg)
2305–2685
2505–2565
—
2775–2995
2395–3035
2035–2675
Cargo Volume (L)
390–505
—
509
610–620
500–540
460–570
Performance & Efficiency
Fuel Economy (WLTC) (km/L)
8–10.6
13.8
—
—
12.8–14.7
9.6–15.7
Fuel Economy (JC08) (km/L)
—
—
—
—
16–17.7
16.5–19.2
EV Range (km)
—
—
—
—
—
—
↓0–100 km/h (s)
—
—
—
—
—
—
Top Speed (km/h)
—
—
—
—
—
—
Powertrain
Displacement (cc)
2994–3996
3456
—
—
2992–2997
1995–4394
Max Power (kW)
250–420
220
—
—
210–280
140–430
Max Torque (N·m)
500–800
356
710–985
568–1020
520–1015
310–750
Front Motor (kW)
100
—
450–675
560
13–485
5–145
Rear Motor (kW)
—
—
—
265
335
200
Battery (kWh)
18
—
102
—
106
22
Fuel Tank (L)
64–82
82
—
—
74
60
Fuel Type
Premium gasoline
Premium gasoline
—
—
Diesel / Premium gasoline
Premium gasoline / Diesel
Drivetrain & Suspension
Drive System
4WD
FR
4WD
RR / 4WD
RR / 4WD / FR
FR / 4WD / RR
Transmission
8AT
CVT
-
-
- / 8AT
8AT / -
Front Suspension
—
Multi-link
—
—
—
—
Rear Suspension
—
Multi-link
—
—
—
—
Front Brake
—
Ventilated disc
—
—
—
—
Rear Brake
—
Ventilated disc
—
—
—
—
Tire Size
255/45R19 / 265/35R21 / 265/40R20
245/45R20 / 245/50R19
255/45R20 / 265/40R21
255/45R20 / 275/40R21
255/45R20 / 255/40R21
225/55R18 / 245/45R19 / 245/40R20 / 285/40R20
Wheel Size
19-inch / 21-inch / 20-inch
20-inch / 19-inch
20-inch / 21-inch
20-inch / 21-inch
20-inch / 21-inch
18-inch / 19-inch / 20-inch
Seating (seats)
5
5
5
5
5
5
Ground Clearance (mm)
120
140
146
140
136–147
115–155
● Best value per row (numeric only) | ↓ Lower is better | Underlined = varies by grade (shown as min–max or all values)
How many owners chose each feature as a clincher, how many who passed said it was missing, and how many shoppers said it matters (shown from 5 people).
Equipment
Audi
A8
Lexus
LS
Lotus
Emeya
Mercedes-Benz
EQS
BMW
7 Series
BMW
5 Series
Exterior
LED Headlights
● STD
● STD
● STD
● STD
● STD
● STD
LED Fog Lights
—
—
—
—
—
—
Roof Rails
—
—
—
—
—
—
Power Liftgate
—
—
—
—
—
—
Hands-Free Power Liftgate
—
—
—
—
—
—
Interior
Panoramic Roof
● STD
● STD
● STD
● STD
● STD
○ MOP
Head-Up Display
—
—
● STD
● STD
—
● STD
Digital Rearview Mirror
—
—
● STD
● STD
—
—
Ambient Lighting
—
—
● STD
● STD
—
● STD
Premium Interior Package
—
—
● STD
● STD
—
—
Seating
Leather Seats
● STD
● STD
● STD
● STD
● STD
○ MOP
Power Driver Seat
● STD
● STD
● STD
● STD
● STD
● STD
Heated Front Seats
● STD
● STD
● STD
● STD
● STD
● STD
Ventilated Front Seats
—
—
● STD
● STD
—
—
Memory Seat
● STD
● STD
● STD
● STD
● STD
● STD
Zero-Gravity Seat
—
—
● STD
● STD
—
—
Safety
Adaptive Cruise Control
● STD
● STD
● STD
● STD
● STD
● STD
Lane Keeping Assist
● STD
● STD
● STD
● STD
● STD
● STD
Blind Spot Monitoring
● STD
● STD
● STD
● STD
● STD
● STD
360° Surround View Camera
● STD
● STD
● STD
● STD
● STD
● STD
Traffic Sign Recognition
● STD
● STD
● STD
● STD
● STD
● STD
Driver Attention Alert
—
—
● STD
● STD
—
—
Remote Parking
—
—
● STD
● STD
—
—
Rear Cross Traffic Alert
● STD
● STD
● STD
● STD
● STD
—
Comfort
Wireless Charging
● STD
● STD
● STD
● STD
● STD
● STD
Electronic Parking Brake
● STD
● STD
● STD
● STD
● STD
● STD
Auto Brake Hold
● STD
● STD
● STD
● STD
● STD
● STD
Heated Steering Wheel
● STD
● STD
● STD
● STD
● STD
○ MOP
Rear A/C Vents
—
—
—
—
—
—
Audio / Nav / Connectivity
Premium Audio System
● STD
● STD
● STD
● STD
● STD
○ MOP
Display Audio (9"+)
● STD
● STD
● STD
● STD
● STD
● STD
Connected Services
○ MOP
○ MOP
○ MOP
○ MOP
○ MOP
○ MOP
Apple CarPlay / Android Auto
● STD
● STD
● STD
● STD
● STD
● STD
ETC 2.0
● STD
● STD
● STD
● STD
● STD
● STD
Storage & Utility
USB-C Fast Charging
● STD
● STD
● STD
● STD
● STD
● STD
Cargo Area LED
—
—
—
—
—
—
Tonneau Cover
—
—
—
—
—
—
Vehicle-to-Home Power
● STD
● STD
● STD
● STD
● STD
—
Tires & Wheels
Alloy Wheels
● STD
● STD
● STD
● STD
● STD
● STD
18"+ Wheels
● STD
● STD
● STD
● STD
● STD
● STD
Full-Size Spare Tire
—
—
—
—
—
—
● STDStandard
○ MOPFactory Option (MOP)
▲ DOPDealer Option (DOP)
◆ PKGPackage Option
—Not Available
★★★Function Level (ADAS: ★=Basic ★★=Mid ★★★=Advanced)
Equipment-Adjusted Price
⚠ Equipment data is estimated from official manufacturer publications. Functional levels may differ between brands even for identically-named features.
Audi
A8
Lexus
LS
Lotus
Emeya
Mercedes-Benz
EQS
BMW
7 Series
BMW
5 Series
Base Price
¥15,980,000
¥16,040,000
¥18,230,000
¥23,950,000
¥16,660,000
¥9,960,000
Standard Equipment Value
—
—
—
—
—
—
Adjusted Price
¥15,980,000
¥16,040,000
¥18,230,000
¥23,950,000
¥16,660,000
¥9,960,000
Effective Price Difference
* Equipment market value is estimated from the median MOP/DOP option prices across compared models.
A8
Benchmark (0%)
LS
+0.4% overpriced
Emeya
+14.1% overpriced
EQS
+49.9% overpriced
7 Series
+4.3% overpriced
5 Series
−37.7% better value
Segment-Exclusive Features
No segment-exclusive features found.

* Data aggregated from official manufacturer publications. Equipment market prices are estimated from the median of published MOP/DOP option prices. Verify with official manufacturer sources.

User voices
Audi
A8
Lexus
LS
Lotus
Emeya
Mercedes-Benz
EQS
BMW
7 Series
BMW
5 Series
Responses by status

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What clinched it for owners
Why people passed
Missing features
Most compared with
How the price feels
What people said (excerpts)

Same figures as each model's Voice page (including voices sent from Benchmark). Respondent status is self-reported. Groups of fewer than 5 are hidden. Free text is excerpted with contact details masked.

Data Sources
ModelSpec SourceEquipment SourcePrice SourceRetrievedNotes
Audi A8Kakaku.com car catalog (data by JATO Dynamics)Estimated (equipment set of similarly priced models in the segment)Kakaku.com car catalog (new-car prices, rounded to ¥10,000)2026-10-22Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.
Lexus LSCarsensor new-car catalog (manufacturer-published specs)Carsensor equipment list (estimated where unavailable)Carsensor new-car catalog (manufacturer-published specs)2026-10-22Representative grades selected from current production. Prices are vehicle prices including consumption tax.
Lotus EmeyaKakaku.com car catalog (data by JATO Dynamics)Estimated (equipment set of similarly priced models in the segment)Kakaku.com car catalog (new-car prices, rounded to ¥10,000)2026-10-22Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.
Mercedes-Benz EQSKakaku.com car catalog (data by JATO Dynamics)Estimated (equipment set of similarly priced models in the segment)Kakaku.com car catalog (new-car prices, rounded to ¥10,000)2026-10-22Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.
BMW 7 SeriesKakaku.com car catalog (data by JATO Dynamics)Estimated (equipment set of similarly priced models in the segment)Kakaku.com car catalog (new-car prices, rounded to ¥10,000)2026-10-22Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.
BMW 5 SeriesKakaku.com car catalog (data by JATO Dynamics)Estimated (equipment set of similarly priced models in the segment)Kakaku.com car catalog (new-car prices, rounded to ¥10,000)2026-10-22Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.

* Data on this site is based on information obtained from official manufacturer websites and may include some estimates. Please check each manufacturer's official site for the latest accurate information. Equipment "estimates" are reference values based on typical equipment trends for models in the same segment.