SEGMENT·SCOPE

BMW 5 Series — Competitive Compare

Data updated:

A
Alfa Romeo
Giulia
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Mercedes-Benz E-Class
Mercedes-Benz
E-Class
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A
Audi
A6 e-tron
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A traditional category including the Crown, Prius and Civic. Though squeezed by SUVs, sedans still excel in quietness and stability. Among imports, the 3 Series and C-Class are the benchmarks; ultra-luxury sedans are covered too.

Price (¥10K)
BMW 5 Series
BMW
5 Series
A
Alfa Romeo
Giulia
L
Lexus
LS
All grades: 500h
Mercedes-Benz E-Class
Mercedes-Benz
E-Class
A
Audi
A8
A
Audi
A6 e-tron
500
600
700
800
900
1000
1100
1200
1300
1400
1500
1600
1700
1800
1900
2000
2100
2200
2300
ICE
HV
e-POWER
PHEV
EV
FCEV
Band = option price range
Specifications
BMW
5 Series
Alfa Romeo
Giulia
Lexus
LS
Mercedes-Benz
E-Class
Audi
A8
Audi
A6 e-tron
Dimensions & Weight
Overall Length (mm)
5060–5175
4635–4655
5240
4960
5190–5320
4930
Overall Width (mm)
1900–1970
1865
1900
1880
1945
1925
Overall Height (mm)
1510–1520
1435
1450
1470
1460–1485
1495–1530
Wheelbase (mm)
2995–3105
2820
3130
2960
3000–3130
2950
↓Min. Turning Radius (m)
5.7–5.9
5.4–5.7
5.6
5–5.4
5.3–6
5.7
↓Curb Weight (kg)
1760–2400
1630–1710
2230–2290
1790–1910
2030–2410
2130–2330
↓Gross Weight (kg)
2035–2675
1905–1930
2505–2565
—
2305–2685
2405–2605
Cargo Volume (L)
460–570
480
—
370–540
390–505
502
Performance & Efficiency
Fuel Economy (WLTC) (km/L)
9.6–15.7
9.1–12.1
13.8
13.9–18.5
8–10.6
—
Fuel Economy (JC08) (km/L)
16.5–19.2
—
—
14.7–19.4
—
—
EV Range (km)
—
—
—
—
—
—
↓0–100 km/h (s)
—
—
—
5.9–7.7
—
—
Top Speed (km/h)
—
—
—
250
—
—
Powertrain
Displacement (cc)
1995–4394
1995–2891
3456
1992–1997
2994–3996
—
Max Power (kW)
140–430
206–382
220
145–190
250–420
—
Max Torque (N·m)
310–750
400–600
356
320–440
500–800
435–565
Front Motor (kW)
5–145
—
—
95
100
340
Rear Motor (kW)
200
—
—
—
—
240–280
Battery (kWh)
22
—
—
25.4
18
83–100
Fuel Tank (L)
60
58
82
66
64–82
—
Fuel Type
Premium gasoline / Diesel
Premium gasoline
Premium gasoline
Premium gasoline / Diesel
Premium gasoline
—
Drivetrain & Suspension
Drive System
FR / 4WD / RR
FR
FR
FR
4WD
RR / 4WD
Transmission
8AT / -
8AT
CVT
9AT
8AT
-
Front Suspension
—
—
Multi-link
4-link rigid axle
—
—
Rear Suspension
—
—
Multi-link
Multi-link
—
—
Front Brake
—
—
Ventilated disc
Ventilated disc
—
—
Rear Brake
—
—
Ventilated disc
Ventilated disc
—
—
Tire Size
225/55R18 / 245/45R19 / 245/40R20 / 285/40R20
225/45R18 / 225/40R19 / 245/35R19
245/45R20 / 245/50R19
225/55R18 / Front 245/40R20 / Rear 275/35R20
255/45R19 / 265/35R21 / 265/40R20
225/55R19
Wheel Size
18-inch / 19-inch / 20-inch
18-inch / 19-inch
20-inch / 19-inch
18-inch / 20-inch
19-inch / 21-inch / 20-inch
19-inch
Seating (seats)
5
5
5
5
5
5
Ground Clearance (mm)
115–155
—
140
140–150
120
—
● Best value per row (numeric only) | ↓ Lower is better | Underlined = varies by grade (shown as min–max or all values)
How many owners chose each feature as a clincher, how many who passed said it was missing, and how many shoppers said it matters (shown from 5 people).
Equipment
BMW
5 Series
Alfa Romeo
Giulia
Lexus
LS
Mercedes-Benz
E-Class
Audi
A8
Audi
A6 e-tron
Exterior
LED Headlights
● STD
● STD
● STD
● STD
● STD
● STD
LED Fog Lights
—
—
—
—
—
—
Roof Rails
—
—
—
—
—
—
Power Liftgate
—
—
—
—
—
—
Hands-Free Power Liftgate
—
—
—
—
—
—
Interior
Panoramic Roof
○ MOP
—
● STD
○ MOP
● STD
● STD
Head-Up Display
● STD
● STD
—
● STD
—
● STD
Digital Rearview Mirror
—
● STD
—
● STD
—
● STD
Ambient Lighting
● STD
● STD
—
● STD
—
● STD
Premium Interior Package
—
● STD
—
● STD
—
● STD
Seating
Leather Seats
○ MOP
● STD
● STD
○ MOP
● STD
● STD
Power Driver Seat
● STD
● STD
● STD
● STD
● STD
● STD
Heated Front Seats
● STD
● STD
● STD
● STD
● STD
● STD
Ventilated Front Seats
—
● STD
—
● STD
—
● STD
Memory Seat
● STD
● STD
● STD
● STD
● STD
● STD
Zero-Gravity Seat
—
● STD
—
● STD
—
● STD
Safety
Adaptive Cruise Control
● STD
● STD
● STD
● STD
● STD
● STD
Lane Keeping Assist
● STD
● STD
● STD
● STD
● STD
● STD
Blind Spot Monitoring
● STD
● STD
● STD
● STD
● STD
● STD
360° Surround View Camera
● STD
● STD
● STD
● STD
● STD
● STD
Traffic Sign Recognition
● STD
● STD
● STD
● STD
● STD
● STD
Driver Attention Alert
—
● STD
—
● STD★★☆
—
● STD
Remote Parking
—
● STD★★☆
—
● STD
—
● STD
Rear Cross Traffic Alert
—
● STD
● STD
—
● STD
● STD
Comfort
Wireless Charging
● STD
● STD
● STD
● STD
● STD
● STD
Electronic Parking Brake
● STD
● STD
● STD
● STD
● STD
● STD
Auto Brake Hold
● STD
● STD
● STD
● STD
● STD
● STD
Heated Steering Wheel
○ MOP
● STD
● STD
○ MOP
● STD
● STD
Rear A/C Vents
—
—
—
—
—
—
Audio / Nav / Connectivity
Premium Audio System
○ MOP
● STD
● STD
○ MOP
● STD
● STD
Display Audio (9"+)
● STD
● STD
● STD
● STD
● STD
● STD
Connected Services
○ MOP
○ MOP
○ MOP
○ MOP
○ MOP
○ MOP
Apple CarPlay / Android Auto
● STD
● STD
● STD
● STD
● STD
● STD
ETC 2.0
● STD
● STD
● STD
● STD
● STD
● STD
Storage & Utility
USB-C Fast Charging
● STD
● STD
● STD
● STD
● STD
● STD
Cargo Area LED
—
—
—
—
—
—
Tonneau Cover
—
—
—
—
—
—
Vehicle-to-Home Power
—
—
● STD
—
● STD
● STD
Tires & Wheels
Alloy Wheels
● STD
● STD
● STD
● STD
● STD
● STD
18"+ Wheels
● STD
● STD
● STD
● STD
● STD
● STD
Full-Size Spare Tire
—
—
—
—
—
—
● STDStandard
○ MOPFactory Option (MOP)
▲ DOPDealer Option (DOP)
◆ PKGPackage Option
—Not Available
★★★Function Level (ADAS: ★=Basic ★★=Mid ★★★=Advanced)
Equipment-Adjusted Price
⚠ Equipment data is estimated from official manufacturer publications. Functional levels may differ between brands even for identically-named features.
BMW
5 Series
Alfa Romeo
Giulia
Lexus
LS
Mercedes-Benz
E-Class
Audi
A8
Audi
A6 e-tron
Base Price
¥9,960,000
¥13,870,000
¥16,040,000
¥10,373,000
¥15,980,000
¥10,220,000
Standard Equipment Value
—
—
—
—
—
—
Adjusted Price
¥9,960,000
¥13,870,000
¥16,040,000
¥10,373,000
¥15,980,000
¥10,220,000
Effective Price Difference
* Equipment market value is estimated from the median MOP/DOP option prices across compared models.
5 Series
Benchmark (0%)
Giulia
+39.3% overpriced
LS
+61.0% overpriced
E-Class
+4.1% overpriced
A8
+60.4% overpriced
A6 e-tron
+2.6% overpriced
Segment-Exclusive Features
No segment-exclusive features found.

* Data aggregated from official manufacturer publications. Equipment market prices are estimated from the median of published MOP/DOP option prices. Verify with official manufacturer sources.

User voices
BMW
5 Series
Alfa Romeo
Giulia
Lexus
LS
Mercedes-Benz
E-Class
Audi
A8
Audi
A6 e-tron
Responses by status

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What clinched it for owners
Why people passed
Missing features
Most compared with
How the price feels
What people said (excerpts)

Same figures as each model's Voice page (including voices sent from Benchmark). Respondent status is self-reported. Groups of fewer than 5 are hidden. Free text is excerpted with contact details masked.

Data Sources
ModelSpec SourceEquipment SourcePrice SourceRetrievedNotes
BMW 5 SeriesKakaku.com car catalog (data by JATO Dynamics)Estimated (equipment set of similarly priced models in the segment)Kakaku.com car catalog (new-car prices, rounded to ¥10,000)2026-10-22Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.
Alfa Romeo GiuliaKakaku.com car catalog (data by JATO Dynamics)Estimated (equipment set of similarly priced models in the segment)Kakaku.com car catalog (new-car prices, rounded to ¥10,000)2026-10-22Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.
Lexus LSCarsensor new-car catalog (manufacturer-published specs)Carsensor equipment list (estimated where unavailable)Carsensor new-car catalog (manufacturer-published specs)2026-10-22Representative grades selected from current production. Prices are vehicle prices including consumption tax.
Mercedes-Benz E-ClassCarsensor new-car catalog (manufacturer-published specs)Carsensor equipment list (estimated where unavailable)Carsensor new-car catalog (manufacturer-published specs)2026-10-22Representative grades selected from current production. Prices are vehicle prices including consumption tax.
Audi A8Kakaku.com car catalog (data by JATO Dynamics)Estimated (equipment set of similarly priced models in the segment)Kakaku.com car catalog (new-car prices, rounded to ¥10,000)2026-10-22Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.
Audi A6 e-tronKakaku.com car catalog (data by JATO Dynamics)Estimated (equipment set of similarly priced models in the segment)Kakaku.com car catalog (new-car prices, rounded to ¥10,000)2026-10-22Representative grades selected across the price range of grades currently on sale. Prices include tax, rounded to ¥10,000. Some specs (suspension, brakes, etc.) and equipment are unavailable or estimated.

* Data on this site is based on information obtained from official manufacturer websites and may include some estimates. Please check each manufacturer's official site for the latest accurate information. Equipment "estimates" are reference values based on typical equipment trends for models in the same segment.